A branding agency born to strike a nerve.

Nobody cares about your brand. The average person endures 6,000 to 10,000 ads a day. You have to strike a nerve to stand out. At Perich, that’s what we do. It starts with crafting a strategy that resonates. Which inspires us to create refreshing and new advertising campaigns and brand identities. Full-fledged integrated campaigns and small-yet-powerful individual projects. Whatever it takes to cut through the clutter, bring your story to the world, and move the needle.

Building unignorable brands.

  • Crystal Mountain

    Elevating an all-season northern Michigan resort with feeling.

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  • Plex

    A cutting-edge manufacturing software company gets a reboot.

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  • Detroit Institute of Arts

    A world-renowned art museum gets a facelift.

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  • Clayton and McKervey

    Clayton & McKervey

    Revealing the wild and colorful world of global accounting.

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  • Hurley Medical Center

    Hurley Medical Center

    What happens when compassion and expertise join forces?

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  • Walsh College

    Reinventing a business school with a Sharpie.

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The rewards of rebranding.

A successful rebrand isn’t limited to design aesthetics. It’s about communicating a stronger, simpler brand message. Being unignorable in a world of clutter. Creating a brand experience that makes an impact. That’s when the magic happens. Brand awareness and market share grows. Existing customers are re-energized. New customers are welcomed. Employees are inspired. And true ROI is generated.

Refreshing logo design.

  • "So many people rave about the campaign that I have to hide at cocktail parties"

    - John Lichtenberg, CMO, Walsh College

  • “Not only is our campaign the most talked about in our area, it helped fuel our growth and perfectly aligns with our mission.”

    - Tim Marshall, President, Bank of Ann Arbor

  • “Absolutely, our rebranding was money very well spent.”

    - Mary Petrovich, former chair, AxleTech

Trust the branding process.

It all starts with copious amounts of research, which leads to brand insights. Then, we explore every creative option, and present you with our recommendations. Unignorable work that reflects your brand’s essence and core message. New branding that’s built to last, and generate long-term value. We’ll help with the rollout, and be your partner for the rest of the way. 

Why rebrand with us?

You’ll give people reasons to care about your advertising. You’ll see your company in a different way. You’ll be challenged. You’ll think differently. You’ll laugh. You’ll get decent answers. You’ll work with experienced veterans who’ve seen it all, done most everything. You’ll be surprised. You’ll be given several concepts, at least one of which has the potential to be a five-, maybe 10-year idea. Your work will look really good. You’ll be energized. You won’t waste time. You’ll get your money’s worth. And best of all, you’ll grow.

Let’s talk.