Plex
Plex powers modern manufacturing with the first cloud-based software system built specifically for the plant floor.
Through cutting-edge ERP software, Plex connects people, systems, machines and supply chains, automates business processes, tracks data from the shop floor to the top floor, and delivers analytics for unmatched visibility, quality and control. Sounds complicated, right? Our rebranding effort made it simple.
BRAND STRATEGY
A spark of inspiration.
Plex faced challenges on multiple fronts. The company set several goals for growing sales, leads and awareness. Through product improvements, they wanted to enhance a leadership position within cloud-based Enterprise Resource Planning (ERP). They also had internal challenges to meet—improving customer service, corporate culture, and operations.
From a larger perspective, Plex needed to elevate the brand. Only then, could all the other good things happen. Plex had the technology that was the envy of the industry. Their brand needed to convey the same notion.
The on-premise, legacy IT systems model was no longer sufficient to meet the changing needs of modern manufacturing. The manufacturing companies that truly want to thrive, are going to break out of the old model. However, disruption is not something most executives want to embrace. Our research revealed Plex’s roadblocks. It was unknown. Too risky. Not proven. Not secure. Too new. Prospects needed to make sure Plex was a surefire business catalyst before being comfortable with the decision to change. We simply had to show them the way.
Services
Brand Strategy
Logo Design
Tagline
Print Advertising
Digital Advertising
Outdoor Advertising
Collateral
Video
Office graphics & installations
BRAND POSITIONING
Ready. Set. Grow.
Most manufacturers need better software. Legacy systems are outdated, inflexible and slow. They can’t keep up with the speed and volume of manufacturing today. Manufacturers must be able to see and understand every aspect of their business in real time, and quickly adapt to compete in an ever-changing world.
Plex is the answer. The Plex team and their customers share a single focus—manufacturing. There was a reason Plex was the first and only native cloud ERP system with manufacturing at its core – it’s insanely difficult to do. However, chest pounding will get a company nowhere. Our messaging centered on what Plex could do for you.
Businesses that use Plex run smarter, leaner, more efficiently, and are always ready for what’s to come. Change happens quickly and if you have to wait for your ERP software system to catch up, you risk missing opportunities for your business. Plex is always on, always flexible, always improving. With Plex, you’ll be ready for what’s next.
BRAND ROLLOUT
A bold, blue vision.
To reflect Plex’s bold vision, we gave their brand a reboot. We started with a new, contemporary logo. The technology that helps Plex power manufacturing companies is incredibly complex, but simple to use. We implemented simple graphics and messages in trade magazines, billboards, video and online.
It’s what’s next.
Whether it’s scaling up your business, accelerating growth or getting to market faster, each business objective is tied together under the same “It’s what’s next” umbrella theme. What came next for Plex? Eleven years of double-digit growth, powering eight billion transactions a day.
Ready to roll?
Got questions? Want to chat without a sales pitch? Complete this form or email Ernie Perich directly at periche@perich.com.